Heartbreak Hotel

Since I attended Kevin Roberts' media presentation of his book Lovemarks I have felt admiration for his chutzpah and disquiet about aspects of the Lovemarks brandstory that I still feel today.

What prompts this post is a video on the Advertising Age website where Mr Roberts fesses up to what everyone in the advertising business has known all along. Lovemarks was the credentials pitch for his agency that you bought from Amazon.com.

I don't have any issue with that - David Ogilvy's books preceded Roberts by a long chalk. I remember reading a conversation with Ogilvy where it was put to him that Ogilvy on Advertising, with its recipes and rules, gave the secrets away. Ogilvy, the shrewd Scot replied 'Do you really think they will do it for themselves?" - or words to that effect.

Of course Ogilvy was right. Client's don't want to do their own advertising creative - but I wonder how many ad presentations have come a cropper because the client would ask a question of the executional style where it did not conform with the Ogilvy mantra.

I wonder how many clients have read the Lovemarks Riot Act to their agencies?

A little knowledge is a dangerous thing.

Comments

Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

Shoulders of giants

"A failure is a man who has blundered but is not able to cash in on the experience." "Life is just one damned thing after another." (Both from Elbert Hubbard - look him up on the wikipedia . If it's wrong - change it)

ThoughtSpurs

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