Serious about chocolate?

My friend Toni bought a business on the TradeMe website. Chocolate brownies. Hmmm, curious. It fascinated me that she would shell out a not inconsiderable amount of money for a really, really bad website, a cardboard box with some handwritten lists of customers, a brand name and some pretty horribly designed cards and a magic recipe. (Is this starting to sound like Jack and the Beanstalk?). The business is called Serious Brownee.

Once I had gotten over looking at her incredulously and repeating the words…"You didn't…" in that concerned, chuckling way that friends express incredulity - I resolved to do what I could to make myself useful. Now, I'm not much of a baker, so I applied myself to helping out with the marketing: positioning, packaging, webstuff.

Toni has done an amazing job of bring the concept alive. The recipe has been perfected (and she plans to develop limited edition - Gentai - versions. If you are serious about chocolate - get in quick).

With Christmas coming these will make incredible Christmas gifts...I heartily recommend you try them.

SeriousBrownee site

From little acorns…(or cocoa beans as the case may be…)

Comments

Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

Shoulders of giants

"A failure is a man who has blundered but is not able to cash in on the experience." "Life is just one damned thing after another." (Both from Elbert Hubbard - look him up on the wikipedia . If it's wrong - change it)

ThoughtSpurs

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