Yorkie Brand Curio

I'm not sure if it would be legal to package your brand with this overt positioning in New Zealand. We're very PC here. Which is code for 'big girls blouses'.
Apparently sales of the enrobed chocolate bar from Nestle has increased since the 'Not For Girls' message began appearing on pack. Biggest increase in sales…you guessed it…women.

My friend Dr Gill Webster, the brilliant scientist who is working on a vaccine to cure HIV, told me the other day that the chromasome that makes men is getting shorter and that, soon, male humans will be redundant. Presumably women will find all the satisfaction they need from Yorkie bars.

The mind boggles.

Comments

Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

Shoulders of giants

"A failure is a man who has blundered but is not able to cash in on the experience." "Life is just one damned thing after another." (Both from Elbert Hubbard - look him up on the wikipedia . If it's wrong - change it)

ThoughtSpurs

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