White Gold is White Gold

One of the classic ad campaigns of the last twenty years is 'Got Milk'. The ads by Goodby, Silverstein & Partners were simple and an example of the power and influence of planning (the process of creating the idea is well documented in Truth, Lies, and Advertising: The Art of Account Planning).

Well the agency that created the Got Milk Campaign has launched a new programme to sell milk for its nutritional benefits - which sounds all rather worthy, doesn't it? But meet White Gold, a rock god and his two band mates in a baroque parody that I think you find amusing.

The creative feels familiar, there was an MTV promo campaign created here in New Zealand with an unlikely guru - and the new Mike Myers film (also about a guru) seem to be in the same genre).

It is a bit of fun, but I doubt it will enter the cultural consciousness the same way as 'Got Milk' managed to do.

Visit the no expense spared web site (My favourite is the stage suspended beneath a Montgolfier styled hot air balloon).

Comments

Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

Shoulders of giants

"A failure is a man who has blundered but is not able to cash in on the experience." "Life is just one damned thing after another." (Both from Elbert Hubbard - look him up on the wikipedia . If it's wrong - change it)

ThoughtSpurs

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