More thinking about social media

View SlideShare presentation or Upload your own. (tags: media social)

Nice presentation about media (I've dropped the social handle because I think at some point the new way simply becomes the way. Media is media).

I completely agree with some of the thoughts, especially about avoiding the temptation to reinvent the wheel. In a meeting with a web company recently they suggested that the solution, or part of it it at least, was to build and iPhone app. I heard alarm bells. Not only was the target audience for the product older and unlikely to to be early adopters of technology but the market penetration of the iPhone in the New Zealand market (which is tiny itself) is tiny. The urge to 'create' is often skewed (If all you have is a hammer - every problem looks like a nail). My recommendation to colleagues was that we avoid spending money on a project that will deliver few returns and cost a considerable amount in cash and time. No fun, but what the heck - there's a recession, haven't you heard?

Comments

Addict-o-matic

A cool resource for you to try. Aggregates search topics from a number of sources. Thanks to Brand DNA (again) for the heads-up.

Johnny Bunko competiton

The Great Johnny Bunko Challenge from DHP on Vimeo . There's a young chap in Indiana, one Alec Quig , who has written to me about creating a career based on a polymathic degree, from which he has recently graduated. He's an interesting young man and his concerns about going forward in life are the anxieties we all face at crossroads in our lives when we are forced to make choices. Dan Pink's latest book The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need might help: "From a New York Times, BusinessWeek, and Washington Post bestselling author comes a first-of-its- kind career guide for a new generation of job seekers.There's never been a career guide like it.the fully illustrated story (ingeniously told in Manga form) of a young Everyman just out of college who lands his first job. Johnny Bunko is new to parachute company Boggs Corp., and he stumbles through his early days as a working stiff until a crisis prompts him to find a new job. St

Shoulders of giants

"A failure is a man who has blundered but is not able to cash in on the experience." "Life is just one damned thing after another." (Both from Elbert Hubbard - look him up on the wikipedia . If it's wrong - change it)

ThoughtSpurs

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